Our story, told by cofounder Evelyn Gadeh:

My mom has been an esthetician for 30 years, and she’s so knowledgeable about how to treat all kinds of skin that her clients say she has “magic in her hands.” I grew up helping her do treatments, and my dad and brother helped with the industry trade shows, so the whole family has always worked together. I followed in my mom’s footsteps and became a professional esthetician and makeup artist, and she and I always used to say that someday we’d create our own line of skincare products that we couldn’t find in the marketplace.

In 2019, we finally began formulating the ultimate collection of products that met all our requirements: clean, plant-based, skin-friendly, and user-friendly. A complete collection that would nourish everyone’s skin and be accessible to all.

After years of working to perfect each part of the People’s Beauty collection, we are proud to share it with the world. Inspired by my mom, who is living proof of her expertise — she has always been fanatical about quality ingredients, and after many decades her skin is still gorgeous today – we all use our products every day and can attest to how well they work! We can’t wait for you to bring People’s Beauty into your daily routine and see the difference.

– Evelyn


Effective Formulas
We use powerful proven ingredients and next-generation formulations that deliver real results.  Our products are designed by our team in NYC and produced by experts in South Korea.

Clean Ingredients
All our products are vegan, cruelty-free, nontoxic and free of parabens, sulphates, phthalates, silicone, dyes & fragrances. All our packaging is recyclable.
We formulate to EU cosmetics standards (the highest standard in the world), banning over 1300 toxins.


The People’s Beauty 5-step Essentials Kit has been formulated to provide everything your skin needs, no matter how oily or dry, sensitive or mature it is.

And People’s Beauty eliminates the “pink tax” – our skincare doesn’t know which gender you are, and neither do our price tags! We’ve also eliminated the markup that retail stores add, so you can experience premium products without the premium price. Because everybody deserves gorgeous skin.

Finally, the search for the ultimate skincare routine is over. People’s Beauty is formulated by experts to be safe, effective, and to provide all the essentials your skin needs – in one collection that works for everyone.

Superior Skincare Made Simple