How does People’s Beauty select its ingredients?

EVELYN* SAYS: All of our ingredients are highly effective and clean. We don't use ANY ingredients that do not have a functional purpose for the skin. We use ingredients that are similar in composition to our own lipid structure, which makes our skin quick to receive the product and benefit from its active ingredients.

How do People’s Beauty formulas differ from other brands’?

There are common ingredients – used by even the most highly recommended and expensive skincare products – that are actually considered toxic to humans. The active ingredients in skincare penetrate your skin and are absorbed, so what you put on your face is what you put into your body!

All our products are vegan, cruelty-free, nontoxic and free of parabens, sulphates, phthalates, silicone, dyes & fragrances. We use natural ingredients instead to achieve the effects that other brands use chemicals for.

We carefully formulate all People’s Beauty products WITHOUT the following ingredients: Dimethicone, Hexylene Glycol, Dipropylene Glycol, Neopentyl Glycol Diheptanoate, Methylparaben, Ethylparaben, Propylparaben.

We formulate to EU standards (the highest standard in the world), banning over 1300 toxins. We follow all the latest research and adjust our formulations as new ingredient data is released.

* Evelyn is our co-founder and in-house esthetician. Read more about how she developed People’s Beauty here.
Photo by: Fujio Emura